Rare Volume designed two interactive data experiences for WarnerMedia’s New York headquarters in Hudson Yards. Each installation leverages live social media data to allow users to understand the spectrum of activity and conversation surrounding WarnerMedia and its many subsidiaries.
WarnerMedia HQ — Hudson Yards NYC
Hotlines — A look into WarnerMedia’s impact on popular culture through the lens of social media. The realtime exhibit tracks lines from shows and films as they are quoted on Twitter. Visitors can interact with a show to discover the most frequently quoted lines and watch video clips of these fan-favorite moments.
WarnerMedia — Hotlines
WarnerMedia — Hotlines
Side Buddy
A cinematic UI layer allows users to surface different media clips and filter Twitter to explore the most commonly quoted “hot lines” of the day
Design
Motion — Logo Transition
Motion — Quote
Prow Sculpture — an 11-story generative sculpture for WarnerMedia’s New York headquarters in Hudson Yards.
WarnerMedia — Prow Sculpture
The Prow Sculpture is a 65 foot programmable light sculpture comprised of 258,400 individual LED pixels. Its concentric rings create a volumetric visual effect, providing a dimensionalized canvas across which WarnerMedia shows and films are algorithmically interpreted as animated art.
Touchscreen
Custom software decodes broadcast-ready media assets on the fly, analyzing audio and visual content to extract the visual parameters which shape the Prow’s realtime-rendered generative system.
Design
Senior Art Director/Animator: Vinicius Naldi
Head of Production: Allison Keiley, Executive Producer: Jillian Stevens, Creative Director: Jonathan Kim, Technical Director: Andrew Bell, Interactive Director: Robert Hodgin, Associate Creative Director: Alvin Groen, Producer: Grace J. Park, Design Technologist: Greg Kepler.
Clients & Partners: ESI Design, Rare Volume, X2O Media, Parallel Development, Antfood, WarnerMedia.