In the dynamic realm of sports technology, AT&T embraced the challenge of revolutionizing the playing experience for deaf and hard-of-hearing football players.
Powered by Letin AR technology, the helmet enables coaches on the sideline to instantly deliver plays to the eyes of players via AT&T 5G technology.
Collaborating with Translation, we crafted a film that serves as a celebratory introduction of this technological marvel, through a dynamic exploration that brings to life the helmet's design and cutting-edge features.
The film stands as a testament to AT&T's unwavering commitment to inclusivity. It's a symbol of progress and inclusivity in the ever-evolving landscape of sports technology.
For full credits and breakdown check out Tendril’s Behance page.
Client: AT&T
Agency: Translation
Production Company: Tendril